Your Business Name on Every Call
When customers see an unknown number, they don't answer. When they see your company name, logo, and the reason you're calling, they pick up. Branded Caller ID (BCID) transforms your outbound calls from ignored unknowns into recognized, trusted contacts.
IntelliVoice BCID uses Rich Call Data (RCD) to deliver your brand directly to your customers' phone screens across major carriers and mobile devices. No app required on the recipient's end — your brand shows up natively.
How Branded Caller ID Works
We register your business identity, logo, and phone numbers with the BCID network and carrier databases.
Every call is signed with STIR/SHAKEN attestation and Rich Call Data, cryptographically proving your identity.
When you call, your company name, logo, and call reason appear on the recipient's phone screen automatically.
Track answer rates, brand impressions, and delivery metrics through your IntelliVoice analytics dashboard.
What Your Customers See
Without Branded Caller ID
An unknown number. Maybe "Spam Likely." No context. No reason to answer. Your customer sends it to voicemail — or ignores it entirely.
With IntelliVoice BCID
Your company name, logo, and a call reason like "Appointment Reminder" or "Delivery Update." Your customer knows exactly who's calling and why — and answers confidently.
The Result
Up to 45% higher answer rates. More completed appointments. Fewer no-shows. Faster collections. Better customer satisfaction scores.
Industries That Benefit Most
| Industry | Call Reason Example |
|---|---|
| Healthcare | "Appointment Reminder - Dr. Smith" |
| Financial Services | "Account Alert - First National Bank" |
| Home Services | "Service Appointment - ABC Plumbing" |
| Insurance | "Policy Update - Your Agent" |
| Delivery & Logistics | "Delivery Update - Package Arriving" |
| Automotive | "Service Reminder - Honda of Vero" |
| Education | "School Notice - Indian River Schools" |
| Real Estate | "Showing Confirmation - RE/MAX" |
BCID vs Standard Caller ID
| Feature | Standard Caller ID | IntelliVoice BCID |
|---|---|---|
| Company Name | Sometimes (CNAM only) | Always displayed |
| Company Logo | Never | On supported devices |
| Call Reason | Never | Customizable per call |
| Spam Protection | None | STIR/SHAKEN authenticated |
| Answer Rates | ~30% for unknown numbers | Up to 45% higher |
| Carrier Coverage | Inconsistent | Verizon, T-Mobile, and growing |
| Recipient App Required | N/A | No — native display |
| Analytics | None | Full delivery metrics |
Complete Call Identity Suite
Branded Caller ID works best when paired with our other call identity and reputation services.
Monitor and protect your numbers from spam labels across all major carriers and analytics providers.
Learn More →Enterprise cloud phone system with built-in BCID support on every outbound call from your organization.
Learn More →AI-powered outbound calls with branded caller ID — your customers see your name even when AI is calling.
Learn More →